Beer: White Hawk Original IPABrewery:Mendocino Brewing Company, Ukiah, California
ABV: 7%
Style: American IPA
Sample Medium: Bottle
Size: 12 0z
Impression:I didn’t know what I expected from a beer with a white hawk on the label. I mean honestly, what does that personify? What emotions did Mendocino Brewing Company intend to conjure with this snowy fowl? From a marketing perspective I guess it worked as I did purchase the beer. And yes, just to prevent any unnecessary comments or emails, I am fully aware that Mendocino has chosen a bird theme for their brewery and adorn all their libations with winged creatures. It just doesn’t seem like beer to me. In my book bird ≠ beer. Labels aside, I put this IPA in the realm of just OK. It does have a unique aroma with intriguing hop accents and the mouth feel is nice. This does not compensate for the finish which brings on an unbalanced bitterness that twinges the tongue. Maybe that overstates the bitterness a bit, but either way this IPA just doesn’t shape up in my book. It is OK, but with so many IPAs to choose from why settle?
1 comment:
The award winning cast of hawks is greater than you could ever hope to be in your life. You would be lucky if the majestic white hawk itself doesn't fly down and claw out your face for such foul words against the flock.
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